Business
Martech unicorns: Why true marketing technologists are so desperately rare
Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing.
Marketing automation study: complexity, email, and personalization
VB Insight:Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge?.
ToutApp, a toolset for salespeople to close the deal, closes on its own $15M
The company says most sales teams use 15 different tools, and that sales pros say they spend too much time entering data. "There are very.
Persado scores $21M to become the Moneyball of marketing
If you’re a copywriter, you may want to learn another job skill. Persado is offering an AI-based system for creating effective text for emails, web.
Persado scores $21M to become the Moneyball of marketing
If you’re a copywriter, you may want to learn another job skill. Persado is offering an AI-based system for creating effective text for emails, web.
What’s the next big thing for online advertising? 7 predictions for 2015
Guest:The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development. So.
Video
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Why Shark Tank is Terrible for Your Business – Copyblogger
from Copyblogger https://www.copyblogger.com/hate-shark-tank/ via IFTTT
Opinion: New Year’s resolution for workplace
from CNN https://www.cnn.com/2014/12/30/opinion/friedman-new-years-resolution-workplace/index.html via IFTTT
Should you mass email everyone you know a holiday greeting? Check this flow chart first
Think before emailing from VentureBeat https://venturebeat.com/2014/12/25/should-you-mass-email-everyone-you-know-a-holiday-greeting-check-this-flow-chart-first/ via IFTTT