IFTTT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"How Efficient is Your Content Marketing? That\u2019s the question Sharon Goldman asks in the August issue of BMA Buzz\u00a0that\u00a0Robert Rose and I did our best to answer.\u00a0The article was inspired by\u00a0a\u00a0new study that finds content marketing waste and redundancy cost business to business\u00a0companies\u00a0nearly a billion dollars a year. Not only are companies challenged to create … <\/p>\n
Continue reading “Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[51,43,42,44],"class_list":["post-802","post","type-post","status-publish","format-standard","hentry","category-business","tag-business","tag-feedly","tag-ifttt","tag-recently-read","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/posts\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/duanewells.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=802"}],"version-history":[{"count":1,"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/posts\/802\/revisions"}],"predecessor-version":[{"id":803,"href":"https:\/\/duanewells.com\/index.php?rest_route=\/wp\/v2\/posts\/802\/revisions\/803"}],"wp:attachment":[{"href":"https:\/\/duanewells.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/duanewells.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/duanewells.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}