Duane Wells – Online Marketing and Technology Expert
Technology and Marketing
VB Insight:Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge? What they’ll do for you in your unique setting. To learn more, we’re surveying our readers. We want to know how you’re using marketing automation. What’s working for you … …
Continue reading “Marketing automation study: complexity, email, and personalization”
The company says most sales teams use 15 different tools, and that sales pros say they spend too much time entering data. "There are very few companies out there that truly enable the sales rep across the entire sales process," CEO Tawheed Kader told VentureBeat. from VentureBeat https://ift.tt/1vXOQ1Q via IFTTT
If you’re a copywriter, you may want to learn another job skill. Persado is offering an AI-based system for creating effective text for emails, web pages, and other marketing. from VentureBeat https://ift.tt/1JclkIl via IFTTT
Guest:The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development. So what are some of the big ad tech marketing trends expected in 2015? from VentureBeat https://venturebeat.com/2014/12/30/whats-the-next-big-thing-for-online-advertising-7-predictions-for-2015/ via IFTTT
from CNN Video https://www.cnn.com/video/data/2.0/video/bestoftv/2014/12/30/how-to-achieve-inbox-zero-chris-boyette-ts-orig.cnn.html via IFTTT
from Copyblogger https://www.copyblogger.com/hate-shark-tank/ via IFTTT
from CNN https://www.cnn.com/2014/12/30/opinion/friedman-new-years-resolution-workplace/index.html via IFTTT
Think before emailing from VentureBeat https://venturebeat.com/2014/12/25/should-you-mass-email-everyone-you-know-a-holiday-greeting-check-this-flow-chart-first/ via IFTTT
Data breaches were on the rise this year, with no clear indication of slowing down. Both 2013 and 2014 were dubbed the year of the data breach, indicating that these are becoming the norm rather than isolated incidents. More notable, said Tom Turner, security firm BitSight’s executive vice president of sales, is the scope of the breaches. […] …
Continue reading “The year in security: How 2014’s failures will help us prepare for 2015”
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing …