25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to: Create enough content Get the engagement you need Find interesting ways to innovate Don’t worry, you’re …

Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create …

The New Era of SEO: Optimize for People Before Searchbots

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we’ve certainly come a long way, both in terms of the …

Mark Zuckerberg dropped a hint about another multibillion-dollar opportunity Facebook hasn’t even started to tap yet (FB)

During Facebook’s Q2 earnings call, investors focused most of their monetization questions on video, Instagram, and Messenger.  But in Mark Zuckerberg’s opening remarks, he dropped a new stat that also perked some interest.  People now make 1.5 billion search queries on Facebook per day, and the site has indexed more than two trillion posts. Right now, most of those searches are …