The best leaders don’t let themselves get too busy to reflect. from HBR.org https://ift.tt/1Ktzhps via IFTTT
Tag Archives: Recently Read
Stress Is Your Brain Trying to Avoid Something
Figure out what that is, and you’re halfway to feeling better. from HBR.org https://ift.tt/1KNiube via IFTTT
25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation
The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to: Create enough content Get the engagement you need Find interesting ways to innovate Don’t worry, you’re …
Continue reading “25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation”
Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion
How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create …
Continue reading “Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion”
The New Era of SEO: Optimize for People Before Searchbots
Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we’ve certainly come a long way, both in terms of the …
Continue reading “The New Era of SEO: Optimize for People Before Searchbots”
Admitting You Don’t Know, When You’re the CEO
You have to be open to learning new things. from HBR.org https://ift.tt/1LgFo0m via IFTTT
Mark Zuckerberg dropped a hint about another multibillion-dollar opportunity Facebook hasn’t even started to tap yet (FB)
During Facebook’s Q2 earnings call, investors focused most of their monetization questions on video, Instagram, and Messenger. But in Mark Zuckerberg’s opening remarks, he dropped a new stat that also perked some interest. People now make 1.5 billion search queries on Facebook per day, and the site has indexed more than two trillion posts. Right now, most of those searches are …
Easy DNA Editing Will Remake the World. Buckle Up.
We now have the power to easily alter DNA. It could eliminate disease. It could solve world hunger. It could get really out of hand. The post Easy DNA Editing Will Remake the World. Buckle Up. appeared first on WIRED. from WIRED https://ift.tt/1LCPLKc via IFTTT
The social CMO: How social data empowers CMOs beyond branding and buzz
GUEST: The CMO’s job is getting broader — fluency with social data means CMOs are well equipped to advise core business operations beyond marketing — like product development, customer service, HR, and finance. from VentureBeat https://ift.tt/1HFM0Ec via IFTTT
Holidays can be hard for entrepreneurs
I’m feeling fine today. But I know many entrepreneurs who aren’t. They are under intense pressure, worrying about an endless stream of things coming at them, suffering under the weight of imposter syndrome and other sources of anxiety. And, in some cases they are depressed, but trapped by our own culture which stigmatizes depression. Earlier […] …