Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

August 19, 2015 Business 0 Comments

How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create […]

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