Business

Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

August 19, 2015 0 Comments

How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best.

The New Era of SEO: Optimize for People Before Searchbots

August 19, 2015 0 Comments

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in.

Admitting You Don’t Know, When You’re the CEO

August 19, 2015 0 Comments

You have to be open to learning new things. from HBR.org http://ift.tt/1LgFo0m via IFTTT

Why growth hacking is failing most of us

July 13, 2015 0 Comments

GUEST: Many young startups are convinced that growth hacking is all it takes to be successful. Meanwhile, they’re lost in a maze of underperforming advertising channels..

The social CMO: How social data empowers CMOs beyond branding and buzz

July 6, 2015 0 Comments

GUEST: The CMO’s job is getting broader — fluency with social data means CMOs are well equipped to advise core business operations beyond marketing —.

Automating the customer journey: Making marketing personal AND scalable

July 2, 2015 0 Comments

SPONSORED: Between social media, email, and the plethora of platforms designed to support a business in 2015, many are finding e-blasts generate more unsubscribes than.

Digital ads + content marketing = PulsePoint’s new direction

July 1, 2015 0 Comments

EXCLUSIVE: Native ads are, essentially, the offspring of content marketing mating with ads. from VentureBeat http://ift.tt/1NoUMp2 via IFTTT

Bubble warning: High valuations and late-stage rounds tell of coming trouble

April 13, 2015 0 Comments

Guest: The overall market is stretched and is producing overly high valuations on high risk assets. from VentureBeat http://venturebeat.com/2015/04/12/bubble-warning-high-valuations-and-late-stage-rounds-tell-of-coming-trouble/ via IFTTT

LinkedIn bought Lynda.com for almost 3x more than all its previous acquisitions combined

April 13, 2015 0 Comments

LinkedIn sees so much value in video that in one fell swoop, it bought Lynda.com for almost three times more than all 14 of its.

Martech unicorns: Why true marketing technologists are so desperately rare

April 6, 2015 0 Comments

Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing.