Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

August 19, 2015 0 Comments

How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best.

The New Era of SEO: Optimize for People Before Searchbots

August 19, 2015 0 Comments

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in.

Admitting You Don’t Know, When You’re the CEO

August 19, 2015 0 Comments

You have to be open to learning new things. from via IFTTT

Why growth hacking is failing most of us

July 13, 2015 0 Comments

GUEST: Many young startups are convinced that growth hacking is all it takes to be successful. Meanwhile, they’re lost in a maze of underperforming advertising channels..

The social CMO: How social data empowers CMOs beyond branding and buzz

July 6, 2015 0 Comments

GUEST: The CMO’s job is getting broader — fluency with social data means CMOs are well equipped to advise core business operations beyond marketing —.

Automating the customer journey: Making marketing personal AND scalable

July 2, 2015 0 Comments

SPONSORED: Between social media, email, and the plethora of platforms designed to support a business in 2015, many are finding e-blasts generate more unsubscribes than.

Digital ads + content marketing = PulsePoint’s new direction

July 1, 2015 0 Comments

EXCLUSIVE: Native ads are, essentially, the offspring of content marketing mating with ads. from VentureBeat via IFTTT

Bubble warning: High valuations and late-stage rounds tell of coming trouble

April 13, 2015 0 Comments

Guest: The overall market is stretched and is producing overly high valuations on high risk assets. from VentureBeat via IFTTT

LinkedIn bought for almost 3x more than all its previous acquisitions combined

April 13, 2015 0 Comments

LinkedIn sees so much value in video that in one fell swoop, it bought for almost three times more than all 14 of its.

Martech unicorns: Why true marketing technologists are so desperately rare

April 6, 2015 0 Comments

Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing.