Duane Wells – Online Marketing and Technology Expert
Technology and Marketing
How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create …
Continue reading “Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion”
Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we’ve certainly come a long way, both in terms of the …
Continue reading “The New Era of SEO: Optimize for People Before Searchbots”
You have to be open to learning new things. from HBR.org https://ift.tt/1LgFo0m via IFTTT
GUEST: Many young startups are convinced that growth hacking is all it takes to be successful. Meanwhile, they’re lost in a maze of underperforming advertising channels. from VentureBeat https://ift.tt/1RrFTrR via IFTTT
GUEST: The CMO’s job is getting broader — fluency with social data means CMOs are well equipped to advise core business operations beyond marketing — like product development, customer service, HR, and finance. from VentureBeat https://ift.tt/1HFM0Ec via IFTTT
SPONSORED: Between social media, email, and the plethora of platforms designed to support a business in 2015, many are finding e-blasts generate more unsubscribes than orders, and the bottom line is stagnant. What gives? from VentureBeat https://ift.tt/1R4C4IQ via IFTTT
EXCLUSIVE: Native ads are, essentially, the offspring of content marketing mating with ads. from VentureBeat https://ift.tt/1NoUMp2 via IFTTT
Guest: The overall market is stretched and is producing overly high valuations on high risk assets. from VentureBeat https://venturebeat.com/2015/04/12/bubble-warning-high-valuations-and-late-stage-rounds-tell-of-coming-trouble/ via IFTTT
LinkedIn sees so much value in video that in one fell swoop, it bought Lynda.com for almost three times more than all 14 of its previous known acquisitions combined. from VentureBeat https://venturebeat.com/2015/04/10/linkedin-bought-lynda-com-for-almost-3x-more-than-all-its-previous-acquisitions-combined/ via IFTTT
Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing art and technological science is still far from being realized. “Today’s marketing technologists cluster into 6 distinct archetypes, and they are not equivalent or interchangeable,” the report from SapientNitro says. […] …
Continue reading “Martech unicorns: Why true marketing technologists are so desperately rare”