Tag Archives: Business

Martech unicorns: Why true marketing technologists are so desperately rare

Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing art and technological science is still far from being realized. “Today’s marketing technologists cluster into 6 distinct archetypes, and they are not equivalent or interchangeable,” the report from SapientNitro says. […] …

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Marketing automation study: complexity, email, and personalization

VB Insight:Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge? What they’ll do for you in your unique setting. To learn more, we’re surveying our readers. We want to know how you’re using marketing automation. What’s working for you … …

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ToutApp, a toolset for salespeople to close the deal, closes on its own $15M

The company says most sales teams use 15 different tools, and that sales pros say they spend too much time entering data. "There are very few companies out there that truly enable the sales rep across the entire sales process," CEO Tawheed Kader told VentureBeat. from VentureBeat https://ift.tt/1vXOQ1Q via IFTTT

What’s the next big thing for online advertising? 7 predictions for 2015

Guest:The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development. So what are some of the big ad tech marketing trends expected in 2015? from VentureBeat https://venturebeat.com/2014/12/30/whats-the-next-big-thing-for-online-advertising-7-predictions-for-2015/ via IFTTT