Duane Wells – Online Marketing and Technology Expert
Technology and Marketing
Data breaches were on the rise this year, with no clear indication of slowing down. Both 2013 and 2014 were dubbed the year of the data breach, indicating that these are becoming the norm rather than isolated incidents. More notable, said Tom Turner, security firm BitSight’s executive vice president of sales, is the scope of the breaches. […] …
Continue reading “The year in security: How 2014’s failures will help us prepare for 2015”
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing …
Guest Post: If Dreamforce 2013 was all about marketing automation and capturing data across every touchpoint, it looks like the theme of Dreamforce 2014 will be all about turning data into insight and insight into action. from VentureBeat https://ift.tt/Y0FNwO via IFTTT
Serious about making your living via the Web? Then you’ve likely shelled out good money for an online course or subscription that includes access to a forum. And if you’re anything like me, you eagerly devour the webinars, worksheets, and ebooks … but avoid the forum, as you would the pee-smelling seat on the train. …
Continue reading “The Pain-Free Guide to Generating Valuable Leads From Online Forums”
Microsoft has finally decided to shut down its MSN Messenger service, an instant messenger client launched in an era of the Internet when AOL’s AIM still mattered. The company previously stated that it planned to end support for MSN Messenger last year, choosing instead to focus on its much more popular Skype service. That makes sense […] …
Continue reading “Microsoft is finally shutting down MSN Messenger”
The blank page. Writer’s block. Newer writers often claim to fear both of these. We’ve all been conditioned to do so. (I admit: I still do sometimes too.) But as I’ve studied writers, successful writers, I’ve found that most of them have found ways to overcome the trepidation of the blank page, and most don’t …
What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche? Too much. I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in similar ways. The goal of a typical …
Continue reading “How to Spot the Weakest Part of Your Blog Post (and What to Do About It)”
Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how …
Continue reading “5 Subtle Writing Strategies That Drive Email Signups”
There’s a good chance you’ve tried or at least heard of Brooklyn Brewery’s products. Its beer is stocked in restaurants, bars, and retailers in 26 U.S. states and 20 countries, and it’s on track to sell 270,000 barrels of beer by the end of this year. That’s why it may surprise you that the company …
Continue reading “How Brooklyn Brewery Tripled Sales In 5 Years Without Traditional Advertising”
You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that …
Continue reading “No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients”