Martech unicorns: Why true marketing technologists are so desperately rare

Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing art and technological science is still far from being realized. “Today’s marketing technologists cluster into 6 distinct archetypes, and they are not equivalent or interchangeable,” the report from SapientNitro says. […] …

Marketing automation study: complexity, email, and personalization

VB Insight:Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge? What they’ll do for you in your unique setting. To learn more, we’re surveying our readers. We want to know how you’re using marketing automation. What’s working for you … …

The world’s first custom pancake printer has already made over $320,000 on Kickstarter

Coined "the world’s first pancake printer," the PancakeBot allows you to print out pancakes into just about any design you can imagine. The printer comes with user-friendly software that allows users to design their own pancake by tracing any image right on their computer. The machine was created by civil engineer Miguel Valenzuela in 2013 originally with …

Advice to young entrepreneurs: 5 things I wish I’d known before taking on the CEO role

Guest:From Jobs and Gates to Mark Zuckerberg and Drew Houston, we’ve become enamored with the story of the young CEO rocketing to fame and success at increasingly younger ages. from VentureBeat https://ift.tt/1G5olYP via IFTTT

Hate selfie sticks? Just wait. Selfie drones are on their way

Oh, humans. The selfie stick is already on its way to becoming the 8-track tape of digital self-love. So, so 2014. Across the globe, people are hard at work creating new innovations and breakthroughs in narcissism. Thus, it looks like 2015 could be shaping up as the year of the selfie drone. The latest entrant […] …

ToutApp, a toolset for salespeople to close the deal, closes on its own $15M

The company says most sales teams use 15 different tools, and that sales pros say they spend too much time entering data. "There are very few companies out there that truly enable the sales rep across the entire sales process," CEO Tawheed Kader told VentureBeat. from VentureBeat https://ift.tt/1vXOQ1Q via IFTTT

Apple wants to blow up cable TV (AAPL)

Apple is talking to TV programmers about offering their content directly over the web, according to Re/code’s Peter Kafka. The talks, which seem to be in early stages, would let people with an Apple TV access certain channels buy purchasing access directly through Apple rather than a cable company or other provider.  Apple had been trying …